Part of the foundation of any Internet marketing strategy is building a website that engages visitors and drives them deeper into your content. The concept, known as site stickiness, can really make a difference in your company's brand awareness, customer engagement, and financial bottom line! Here are five excellent tips that you can use today to help make your website stickier.
Make the writing on your site interesting. Write a blog that gives little known facts about the field of business or profession you are in. Provide a place for customers to send in their own stories and experiences.
Target one market and stick with it. You might want to say that your business appeals to all people everywhere, and it might be true, but for the sake of your sanity and your business efforts, it is smart to hone in on one target group. That way, you can get to know them. You can know which social media sites they use, what they want, and what they need. Once you know those things, you can point out the ways that your product meets their requirements.
Make it easy for people to contact you. That is necessary not only for customer returns and complains, but for questions as well. If you are hard to find, you give the impression that you are a shady character who has no interest in the people you hope to have as customers. Make it very easy for customers to get in touch with you, and they will appreciate that with their dollars.
In addition to allowing customers to get to know your company head, it is helpful to allow them to get to know your employees. Ask your employees to write a short bio that will appeal to customers. Put their bios and pictures on your website and marketing materials. This will help customers feel even more personally connected to your company because they will know something about every person who works there.
Customers like to feel like you see them as an important part of your life. When your business is going through good and bad times, they like to know that you are thinking of them and feel they are worthy of knowing how things are. You should set up a subscription email service which will allow you to connect with customers regularly. Let them know what is going on with the business so that they will feel included.
What better way to get feedback and promote your company than to get customers to tell the world how great your company is.
Rely on social networks to reach out to your target audience. Join the social networks that your audience uses and create profiles filled with useful information and links to your website. You should then place social media links and buttons throughout your site to encourage your readers to connect with you on these sites. Organize contests or offer discounts limited to the customers who connect with you through social media to generate more interest. Post content regularly on social networks and write content your customers will want to share with their friends.
As stated earlier, ads can be a great way to generate revenue for a site. It becomes a problem when you have more ads on your site than content. There should be a good balance. You have to make as much money and use any methods available to you, but going overboard will cause some people to seek out other sites.
Keep these tips in mind to stay in touch with your customers and keep them interested in your products. You will have to adapt your methods to your target audience and keep improving them.
Make the writing on your site interesting. Write a blog that gives little known facts about the field of business or profession you are in. Provide a place for customers to send in their own stories and experiences.
Target one market and stick with it. You might want to say that your business appeals to all people everywhere, and it might be true, but for the sake of your sanity and your business efforts, it is smart to hone in on one target group. That way, you can get to know them. You can know which social media sites they use, what they want, and what they need. Once you know those things, you can point out the ways that your product meets their requirements.
Make it easy for people to contact you. That is necessary not only for customer returns and complains, but for questions as well. If you are hard to find, you give the impression that you are a shady character who has no interest in the people you hope to have as customers. Make it very easy for customers to get in touch with you, and they will appreciate that with their dollars.
In addition to allowing customers to get to know your company head, it is helpful to allow them to get to know your employees. Ask your employees to write a short bio that will appeal to customers. Put their bios and pictures on your website and marketing materials. This will help customers feel even more personally connected to your company because they will know something about every person who works there.
Customers like to feel like you see them as an important part of your life. When your business is going through good and bad times, they like to know that you are thinking of them and feel they are worthy of knowing how things are. You should set up a subscription email service which will allow you to connect with customers regularly. Let them know what is going on with the business so that they will feel included.
What better way to get feedback and promote your company than to get customers to tell the world how great your company is.
Rely on social networks to reach out to your target audience. Join the social networks that your audience uses and create profiles filled with useful information and links to your website. You should then place social media links and buttons throughout your site to encourage your readers to connect with you on these sites. Organize contests or offer discounts limited to the customers who connect with you through social media to generate more interest. Post content regularly on social networks and write content your customers will want to share with their friends.
As stated earlier, ads can be a great way to generate revenue for a site. It becomes a problem when you have more ads on your site than content. There should be a good balance. You have to make as much money and use any methods available to you, but going overboard will cause some people to seek out other sites.
Keep these tips in mind to stay in touch with your customers and keep them interested in your products. You will have to adapt your methods to your target audience and keep improving them.
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Incorporating videos to your webpage is a great way to keep your visitors interested. Check out these helpful articles on how to make professional web videos - Free Editing Software and Create BlackBerry Software
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