What Is Pay Per Click Advertising?
Pay Per Click is an internet marketing technique that is used primarily to direct traffic to a certain website. The advertisers pay the website owner (if on a site) each time the ad is clicked on. Where search engines are involved usually advertisers pay a particular amount to bid on a certain phrase relevant to their target audience. Privately owned sites usually choose to charge a fixed price per click rather than using a bidding system which is more common with search engines.
PPC implements an affiliate model that provides opportunities where people are browsing. It offers monetary rewards to affiliate partner sites. The affiliates provide click through to the site in order to make a sale. Pay per click is a performance model and includes revenue sharing model, banner ads and certain other systems.
Sites which use PPC advertising will show the ads when a particular keyword query matches up to the advertisers keyword list. Often it also pops up when a site shows relevant content to the merchant's site. These types of ad are commonly referred to as being sponsored links and they usually show up above or adjacent to organic search results on results pages as well as in other places that have been specifically targeted.
PPC advert providers include Microsoft adCentre, Google AdWords and Yahoo! Search Marekting. These programmes operate on a bidding system.
PPC ad models are sometimes left open to internet fraud and click through fraud. Google in particular have implemented a special intelligence system in order to combat the likelihood of abuse from corrupt web users but it is an on-going battle with new threats being discovered all the time.
When you are working in PPC attention to detail is key as often you will be dealing with large sums of money.
Pay Per Click is an internet marketing technique that is used primarily to direct traffic to a certain website. The advertisers pay the website owner (if on a site) each time the ad is clicked on. Where search engines are involved usually advertisers pay a particular amount to bid on a certain phrase relevant to their target audience. Privately owned sites usually choose to charge a fixed price per click rather than using a bidding system which is more common with search engines.
PPC implements an affiliate model that provides opportunities where people are browsing. It offers monetary rewards to affiliate partner sites. The affiliates provide click through to the site in order to make a sale. Pay per click is a performance model and includes revenue sharing model, banner ads and certain other systems.
Sites which use PPC advertising will show the ads when a particular keyword query matches up to the advertisers keyword list. Often it also pops up when a site shows relevant content to the merchant's site. These types of ad are commonly referred to as being sponsored links and they usually show up above or adjacent to organic search results on results pages as well as in other places that have been specifically targeted.
PPC advert providers include Microsoft adCentre, Google AdWords and Yahoo! Search Marekting. These programmes operate on a bidding system.
PPC ad models are sometimes left open to internet fraud and click through fraud. Google in particular have implemented a special intelligence system in order to combat the likelihood of abuse from corrupt web users but it is an on-going battle with new threats being discovered all the time.
When you are working in PPC attention to detail is key as often you will be dealing with large sums of money.
0 comments:
Post a Comment