Web Safety 101: Shopping Online On SSL-Certified Pages

By Allly Mason


With the way the Internet works, it's easy to generate false identities by hiding behind screen names online. Unfortunately, it is also easy for scammers to victimize consumers. That is why even though e-commerce is a booming market, many customers are still wary of dealing through sites. They won't just give their private info and credit card numbers to ambiguous sites. Even if your online business sells whatever they are searching for, they won't press that "Buy" button if you can't ensure their security.

There are two things you require to get their trust. The first is a trusted entity to vouch for your identity and the capability to secure their personal details. You can have both with an SSL certificate. SSL means Secure Sockets Layer, and which allows passing on of private info securely by producing an encrypted connection between your internet server and the visitor's internet browser. It can also confirm your identity so clients will believe that you are who you say you are.

A scammer could pretend as your website to gain the information left by your website surfers. But an SSL certificate can inform them if they are on an official website or a fraud page since Certified Authorities only give out these certificates to confirmed sites that have undergone a number of comprehensive identity checks.

SSL makes use of encryption to secure the transactions made between your website and your customers. The route includes sending classified details from one server to another in an encrypted form, which makes sure that only the intended receiver can understand. This makes the data unreadable to other third parties who want to "eavesdrop" to or cut off the data while it passes through the Web, therefore making it protected for the clients on your site to enter their usernames, passwords, address, and credit card information.

A newer type of SSL is also being used by website merchants today. The Extended Validation (EV) SSL stops phishing attacks better and offers an improved level of validation. The new selection format ensures a uniform standard for issuing certificates. Only those websites that have completely passed the exact verification process by the CA can obtain an EV SSL certificate.

EV SSL-secured web pages are also more detectable from other websites. Aside from the standard padlock icon found on SSL websites, visitors will see the address bar of websites with EV SSL certificates turn green. organizations that benefit most from getting EV SSL certificates are often distinguished financial institutes, banks, famous online shopping websites and others with Internet domains considered high-danger targets by phishing companies.




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