In the last issue we talked about how Facebook can help you attract new buyers. In this issue we are going to talk more about creating a Facebook Fan page for your business.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having efficient online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its effect to culture and everyday life is so astounding that simply having a Facebook page can literally make or break any starting company.
As stated in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company's credibility. However, a Facebook Fan Page, as long as it's professionally managed, will do in case you have no website.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to differentiate your name. Come up with descriptions like 'TASTY Philadelphia Homemade Ice Cream'. With this, you are hitting two birds using one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
You can do this right after you have created your username. To get a user name, you need to have at least 25 Fans.
Another way to make your business more credible is to provide answers to each necessary question in your profile. A profile that's complete with background, short history, other contact details and store locations is essential. You'll also want to add a touch of creativity to your content. Most of the time, the profile is the basis whether people want to add you up or not. You should always keep in mind that a successful Facebook Fan Page means having a consistent flow of followers online.
When using Facebook for Business, part of building a good brand is by customizing it by adding store photos, product photos, notes and the like. Be watchful with the content that you post though. Using watermark to avoid stolen business photos is a good idea. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, don't forget to add your contact numbers, addresses and emails where they can reach you when you're offline.
Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.
That's it. Be sure to read your next issue soon. We will discuss about getting people to like your business page on Facebook.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having efficient online presence, business is dead.
A lot of business owners have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its effect to culture and everyday life is so astounding that simply having a Facebook page can literally make or break any starting company.
As stated in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. People look for official websites to evaluate a company's credibility. However, a Facebook Fan Page, as long as it's professionally managed, will do in case you have no website.
Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A mere profile page is associated with individuals and may not be as believable. When choosing a company name, consider searching for names similar to your own in the same industry as your own business.
For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to differentiate your name. Come up with descriptions like 'TASTY Philadelphia Homemade Ice Cream'. With this, you are hitting two birds using one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
You can do this right after you have created your username. To get a user name, you need to have at least 25 Fans.
Another way to make your business more credible is to provide answers to each necessary question in your profile. A profile that's complete with background, short history, other contact details and store locations is essential. You'll also want to add a touch of creativity to your content. Most of the time, the profile is the basis whether people want to add you up or not. You should always keep in mind that a successful Facebook Fan Page means having a consistent flow of followers online.
When using Facebook for Business, part of building a good brand is by customizing it by adding store photos, product photos, notes and the like. Be watchful with the content that you post though. Using watermark to avoid stolen business photos is a good idea. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, don't forget to add your contact numbers, addresses and emails where they can reach you when you're offline.
Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.
That's it. Be sure to read your next issue soon. We will discuss about getting people to like your business page on Facebook.
About the Author:
You can get the traffic if you choose to use Facebook for Business. If you want to find out more see here for additional Facebook marketing tips.
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