In our earlier issue, we explored the techniques on how to get people to like your Facebook business page. In this issue we are gonna talk about using promotions, competitions and free gifts to bring in more fans.
Utilizing a social media management site exclusively for promotions, contests and giveaways is a fantastic way to determine whether these said advertising tactics is working for your company. Based on the given statistics provided by the website, you can determine how much traffic the tactics were able to produce during its run.
This can be a double win situation too because making the promotion exclusive will get a new set of Facebook fans which is significant to the development and maintenance of the company's social network page. Contests give a touch of excitement to your site.
Now that you know this, let's proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
First of all, be sure all essential contest mechanics and posts are visible to the Facebook users only. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Also, it's important that the mechanics are straightforward. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running competitions within their system. In general terms, nearly all prize draws are not even allowed. You are not allowed to have an official contest posted in your wall.
However certain exceptions are at hand. In order for a contest to be valid, the company must be able to purchase $10,000 worth of Facebook ads in a span of three months.
As a way to cut costs, there are plenty of business applications which can assist you in producing a contest for your Fan page. Wildfire provides all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Moreover, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation simple and easy, consider placing a contest widget in your Fan Page so the competitors will be able to link instantly to a mini site. There are also other contest builder tools like Vertigo and Strutta.
A part of getting many participants is presenting a really irresistible prize. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A contest that's monitored successfully will certainly generate lots of qualified prospects to the organization. For some businesses, tasks like these may need a large amount of consideration. However, this can be among the list of most effective methods to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can earn money on Facebook.
Utilizing a social media management site exclusively for promotions, contests and giveaways is a fantastic way to determine whether these said advertising tactics is working for your company. Based on the given statistics provided by the website, you can determine how much traffic the tactics were able to produce during its run.
This can be a double win situation too because making the promotion exclusive will get a new set of Facebook fans which is significant to the development and maintenance of the company's social network page. Contests give a touch of excitement to your site.
Now that you know this, let's proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.
First of all, be sure all essential contest mechanics and posts are visible to the Facebook users only. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Also, it's important that the mechanics are straightforward. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has rigid rules when it comes to running competitions within their system. In general terms, nearly all prize draws are not even allowed. You are not allowed to have an official contest posted in your wall.
However certain exceptions are at hand. In order for a contest to be valid, the company must be able to purchase $10,000 worth of Facebook ads in a span of three months.
As a way to cut costs, there are plenty of business applications which can assist you in producing a contest for your Fan page. Wildfire provides all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Moreover, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of participation of people in your network. To make navigation simple and easy, consider placing a contest widget in your Fan Page so the competitors will be able to link instantly to a mini site. There are also other contest builder tools like Vertigo and Strutta.
A part of getting many participants is presenting a really irresistible prize. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A contest that's monitored successfully will certainly generate lots of qualified prospects to the organization. For some businesses, tasks like these may need a large amount of consideration. However, this can be among the list of most effective methods to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can earn money on Facebook.
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There are certainly a lot of ways to utilize Facebook for Business. If you want to find out more see here for additional Facebook marketing tips and tricks.
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