Technology always advances in leaps and bounds and that is especially true today. The Internet continues as a fertile ground for innovation and marketing and there is no shortage of people to take advantage of it either. Cloud service providers are a great example of the fertility of the net and how someone can take something that has always been around and turn it into a useful commodity.
There are a great many web based companies that are small enough to keep expenses on the low end, but large enough to at least make a profit to stay afloat. Places like this have been around for a very long time on the Internet. There are companies that start out this way and eventually grow well beyond that category. These are the companies that are considered a huge success.
When cloud service providers first hit the scene few people realized that they have been around the entire time. They just were never called by any name. They were essentially just storage departments of larger companies. Hosting firms sold storage like they sold domain names. It worked for many people in the Internet business because it prevented them from spending huge amounts of money on hardware.
The name that is chosen for the product or item has as much to do with the success of the product than anything else. In this case the name was a perfect fit because it gives the impression of the service being in "thin air" and available anywhere. It was a marvelous idea that worked well then and continues to work to this day.
The great thing about this is that anybody can use it and for almost any reason. This makes it extremely valuable to everybody. When something holds a value for many reasons and for many people there is money to be made. Even people who offer the service for relatively low charges or even for free are making money by selling advertising space which has been an Internet staple for years.
When people access a cloud service provider website they are given many options for their files. Normally storage space is limited at first but they all offer various ways to increase your amount with fees or by completing tasks that are really marketing strategies for the company. For example, sending information to a friend and getting them to sign up will often get more space for the initial user.
They were offering these spaces for free because they could make money off the advertising space they sold. This was a tried and true way to make money on the Internet and they could use it there too. Security did become a concern and for some places failed to protect the consumer. Even so, people trusted these companies for the most part.
Making it simple, easy, and free was a business model that always works. Especially if the product you have is valuable. Cloud service providers had that model and they have value so it was easy to see that it would be a success, and it was. Today they are plentiful and the options available are many. Great enough to fit anyone's needs.
There are a great many web based companies that are small enough to keep expenses on the low end, but large enough to at least make a profit to stay afloat. Places like this have been around for a very long time on the Internet. There are companies that start out this way and eventually grow well beyond that category. These are the companies that are considered a huge success.
When cloud service providers first hit the scene few people realized that they have been around the entire time. They just were never called by any name. They were essentially just storage departments of larger companies. Hosting firms sold storage like they sold domain names. It worked for many people in the Internet business because it prevented them from spending huge amounts of money on hardware.
The name that is chosen for the product or item has as much to do with the success of the product than anything else. In this case the name was a perfect fit because it gives the impression of the service being in "thin air" and available anywhere. It was a marvelous idea that worked well then and continues to work to this day.
The great thing about this is that anybody can use it and for almost any reason. This makes it extremely valuable to everybody. When something holds a value for many reasons and for many people there is money to be made. Even people who offer the service for relatively low charges or even for free are making money by selling advertising space which has been an Internet staple for years.
When people access a cloud service provider website they are given many options for their files. Normally storage space is limited at first but they all offer various ways to increase your amount with fees or by completing tasks that are really marketing strategies for the company. For example, sending information to a friend and getting them to sign up will often get more space for the initial user.
They were offering these spaces for free because they could make money off the advertising space they sold. This was a tried and true way to make money on the Internet and they could use it there too. Security did become a concern and for some places failed to protect the consumer. Even so, people trusted these companies for the most part.
Making it simple, easy, and free was a business model that always works. Especially if the product you have is valuable. Cloud service providers had that model and they have value so it was easy to see that it would be a success, and it was. Today they are plentiful and the options available are many. Great enough to fit anyone's needs.
0 comments:
Post a Comment